Celebrating a Trailblazer: The Remarkable Journey of the 2021 Young Australian of the Year
Being named Young Australian of the Year is one of the nation’s highest honors. A recognition reserved for those whose impact transcends their years.
In 2021, that accolade was awarded to an extraordinary young woman from Unley, Adelaide. Whose vision, courage, and compassion have inspired not just her city, but a global movement. By the age of 18, Isobel Marshall had already achieved what many spend a lifetime aspiring to. She sparked a conversation that shattered taboos, empowered women worldwide, and redefined what’s possible when youthful optimism meets determined action.
A Vision Born in Adelaide
Every city has its unsung heroes, but few shine as brightly as Isobel Marshall. Driving down Greenhill Road in Adelaide, you might pass the proximity of her home. Unaware that within those walls resides a young woman whose heart and ambition have reached far beyond local borders.
Alongside her classmate and co-founder Eloise Hall, Isobel set out to tackle one of society’s most persistent and overlooked challenges: period poverty and the stigma surrounding menstruation.
Breaking the Silence: Confronting a Global Taboo
For centuries, menstruation has been shrouded in secrecy and shame. In many cultures, it remains a topic rarely discussed openly—even in the media. Yet, the consequences of this silence are profound. In countless communities, girls and women face restrictions. During their periods, sometimes forbidden from attending school, going to work, or even leaving their homes. These customs persist not only in developing nations, but also in modern societies where outdated beliefs still hold sway.
The stigma isn’t just cultural; it’s practical. For many, the inability to access or afford menstrual hygiene products means missing out on education and economic opportunities. This phenomenon, known as “period poverty,” traps millions in cycles of disadvantage. Isobel and Eloise recognized that to create real change, they needed to address both the taboo and the tangible barriers faced by women and girls.
Turning Compassion Into Action: The Birth of Taboo
While many young people spend their gap years traveling or exploring, Isobel and Eloise chose a different path. Still in school, they launched Taboo. A not-for-profit social enterprise with a mission to provide ethically made, affordable menstrual products to those in need. Their approach was groundbreaking. Rather than simply raising funds to donate, they built a sustainable business model that would have a lasting impact.
Their journey began with a bold crowdfunding campaign, raising AUD 56,000 to kickstart their vision. The challenges were immense: sourcing ethical materials, manufacturing high-quality products, and distributing them to remote communities in Africa and India. Many would have considered the task too ambitious, especially for two teenagers. But Isobel and Eloise’s youthful optimism proved to be their greatest asset. Where others saw obstacles, they saw opportunities for innovation and hope.
Beyond Charity: Building a Sustainable Solution
Traditional charity often stops at donations, but Taboo’s founders wanted to do more. They understood that lasting change comes from empowering communities, not just providing temporary relief. By producing and selling organic pads and tampons, Taboo ensures that every purchase helps fund the distribution of products to girls who might otherwise go without.
Their commitment to sustainability extends to every aspect of the business. Taboo’s products are manufactured in a factory in Barcelona. Chosen not just for quality, but because it operates on hydropower. A testament to Isobel and Eloise’s dedication to environmental responsibility. For them, caring for the planet goes hand in hand with caring for people.
Impact at Home and Abroad
Taboo’s reach now extends far beyond its original mission. While the enterprise began by supporting girls in Africa and India, it has since turned its attention to communities closer to home. Period poverty is not just a distant problem; it affects women and girls across Australia as well. Yet, the stigma remains so strong that many are reluctant to ask for help. By bringing the conversation into the open, Taboo is breaking down barriers and ensuring that no one is left behind.
The Power of Youthful Optimism
What makes Isobel’s story so compelling is not just what she has achieved, but how she has done it. At an age when most are just beginning to find their footing, she has demonstrated a rare blend of empathy, vision, and resilience. Some might argue that with age comes wisdom, but in Isobel’s case, her youth has been her greatest strength. Unburdened by cynicism, she has dared to dream big—and, crucially, to act on those dreams.
Balancing Medicine and Mission
Isobel’s achievements are even more remarkable when you consider her other commitments. While running a rapidly growing social enterprise, she is also pursuing a demanding degree in Medicine at Adelaide University. Juggling these responsibilities would be daunting for anyone, yet Isobel manages both with grace and determination. It begs the question. What is it about Adelaide, her upbringing, or her community that has produced such a remarkable individual? Perhaps it’s a combination of supportive parents, a nurturing school environment, and a city that encourages its young people to think beyond themselves.
Leading by Example
Isobel’s journey has not gone unnoticed. A quick search reveals a treasure trove of stories chronicling her rise. Including photographs with national leaders and accolades from across the country. But beyond the headlines, it’s the everyday impact of her work that matters most. The girls who can now attend school with confidence. The communities that are healthier and more informed. The conversations that are finally being had about a once-taboo subject.
A Legacy of Hope and Change
Taboo is more than just a brand; it’s a movement. It stands for dignity, equality, and the belief that no one should be held back. By something as natural as menstruation. Through their work, Isobel and Eloise have shown that real change is possible when compassion is paired with action. Their story is a reminder that age is no barrier to making a difference. And that sometimes, the boldest ideas come from those who are just beginning their journey.
Looking Ahead
As Taboo continues to grow, its founders remain committed to their mission. They are expanding their reach, developing new products, and forging partnerships. It will help them support even more women and girls around the world. Their story is far from over—in many ways, it is just beginning.
A Message to the Next Generation
To young people everywhere, Isobel’s story is a call to action. It proves that you don’t have to wait for permission to make a difference. With passion, determination, and a willingness to challenge the status quo, anyone can change the world. As Australians, we can all take pride in what Isobel has achieved. Knowing that her work reflects the very best of our values: innovation, compassion, and a commitment to justice.
“Taboo, tampons, crowdfunding, organic, period poverty, social enterprise, Kenya, India, Barcelona and a hydro-powered factory. Do the math as the Americans like to say. Wish you well Izzy. Good things come to good people and you are one. We are proud that you are an Australian from Adelaide, South Australia.”.
Isobel Marshall’s journey is a testament to the power of youth. The importance of breaking taboos, and the impact that one determined individual can have on the world. As we celebrate her achievements, let’s be inspired to follow her example. Because when we lift others up, we all rise together.